Dive in.
Succeed together.

Create scalable growth and go-to-market strategies for your medtech startup.

Sales & Business Development

Enable founder-driven sales centered on lead generation, market engagement, and data-driven strategies.

Product Marketing & Product Management

Develop and implement product roadmaps and strategies, operational processes, as well as market personas, messaging, and positioning.

Integrated Marketing & Communications

Create human-centered content focused on enhanced awareness, growth, and engagement.

Your GTM Strategy in One Place

We help early-stage medtech startups build and execute their go-to-market (GTM) strategies. From lead generation and sales enablement to brand messaging and positioning, we work with founders to create scalable growth strategies.

Unifying Strategies for Faster Growth

We collaborate with startups to shape commercialization strategies, align business objectives, and execute GTM plans using a holistic model of engagement.

At OrcaGTM, we know the challenges of working in companies where sales, operations, and marketing strategies don't alway align. We enhance communication by harmonizing strategic objectives across departments and creating efficient systems. Our hands-on approach enables companies to optimize sales and scale faster.

Improved Healthcare

At OrcaGTM, we listen closely to the market to help companies move healthcare forward. Each of our co-founders has witnessed the gaps in care and the urgent need for change. We believe that delivering better care starts with advancing science and technology—and ensuring the patient’s voice is central to every solution.

Market Access

Our co-founders live in the European Union, the United States, and Canada. With our combined cultural and professional expertise, we can help you access a host of markets.

Experts in Growth

Each co-founder has 15+ years' experience in one aspect of the GTM process—sales operations, product management and marketing, and content marketing. By uniting our skills and experience, we help healthcare and medtech companies drive greater impact in the world.

Customized GTM Solutions

You may need short-term GTM consulting or ongoing execution support. We offer flexible packages. New customers enjoy a discount on their first project. Contact us for more details.

We assist early-stage startups in developing and implementing their go-to-market strategies. From lead generation and sales enablement to brand messaging and positioning, we work with founders to create scalable growth strategies.

Contact Info

P.O. Box 42013 Conestoga

Waterloo, Ontario

Canada

N2L 6K5